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Conversion Intelligence Updated 17s ago
↕ Last 7 days
📅 Mar 20 – Mar 27
⚠️ Mobile conversion gap detected — 58% of traffic is mobile but converting 2.1x lower than desktop.View recommendations →
Active Funnel
VSL
▶ VSL Funnel — Main ▾
📅 VSL Funnel Summary Friday, March 27, 2026
📞 Calls Booked Today
14 ↑ 16.7%
📋 Applications Submitted
28 ↑ 8.2%
▶ VSL Completions
156 ↓ 3.4%
💰 Revenue Pipeline
$42,000 ↑ 22.5%
Compared to yesterday
Metrics Summary
All Metrics
Total Visitors
12,845 ↑ 14.2%
Unique visitors this period
Total Conversions
634 ↑ 8.7%
End-of-funnel conversions
Overall Conv. Rate
4.9% ↑ 2.1%
Visitors → Conversions
Revenue Generated
$42,000 ↑ 22.5%
Attributed revenue
Avg. Time to Convert
3.2 days ↓ 8.4%
First visit to conversion
Cost Per Acquisition
$18.40 ↓ 12.1%
Total spend / conversions
Funnel Health Score
73/100 ↑ 4.2%
Composite performance index
Biggest Drop-off
VSL → CTA 6.3%
Step with highest abandonment
Funnel Health Score
73
Good
Click for breakdown
VSL Engagement
78
Conversion Rate
72
Form Completion
57
Time on Page
85
Live Activity
Live
Booked a call
Just now · New York, US · Desktop
Completed application
2 min ago · Los Angeles, US · Mobile
Clicked CTA button
3 min ago · Chicago, US · Desktop
Started watching VSL
4 min ago · Miami, US · Tablet
Landed on page
5 min ago · Seattle, US · Mobile
Started application
6 min ago · Boston, US · Desktop
Key Performance Metrics
Landing Page Views
12,845↑ 12.5%
Total unique visitors
VSL Engagement
8,234↑ 8.3%
64.1% played video
VSL Completion
4,567↓ 3.2%
55.5% watch time
CTA Clicks
3,892↑ 15.7%
47.3% CTR from VSL
Applications Started
2,156↑ 5.4%
55.4% of CTA clicks
Applications Completed
1,234↓ 2.1%
57.2% completion rate
Calls Booked
892↑ 18.9%
72.3% booking rate
Calls Completed
634↑ 12.4%
71.1% show rate
Conversion Trend
Compare previous
2400 1800 1200 600 0 Mon Tue Wed Thu Fri Sat Sun
Visits
Conversions
Funnel Drop-off Analysis
Landing Page
100%
12,845
VSL Clicked
64.1%
8,234
↓ 35.9% drop-off
Watched 3+ Seconds
58%
7,456
↓ 6.1% drop-off
VSL Completed
35.5%
4,567
↓ 22.5% drop-off
CTA Clicked
30.3%
3,892
↓ 5.2% drop-off
Application Started
16.8%
2,156
↓ 13.5% drop-off
Application Completed
9.6%
1,234
↓ 7.2% drop-off
Call Booked
6.9%
892
↓ 2.7% drop-off
Call Completed
4.9%
634
↓ 2.0% drop-off
AI Insights
Live
High VSL Drop-off at 30% Mark
high
43% of viewers abandon the VSL at the 30-second mark. Consider adding a hook or pattern interrupt.
Strong Application-to-Call Conversion
high
72.3% of completed applications book a call — well above industry average of 45%.
Application Completion Rate Declining
medium
Only 57.2% of started applications are being completed, down 2.1% this week.
CTA Button Performing Well
medium
15.7% increase in CTA clicks suggests the new button copy and placement are working.
Traffic Sources
Instagram
Conv. 7.8%
5,234
40.7%
Facebook
Conv. 6.2%
3,421
26.6%
YouTube
Conv. 8.4%
2,156
16.8%
TikTok
Conv. 5.9%
1,534
11.9%
Direct
Conv. 12.1%
500
3.9%
Total Traffic: 12,845
Device Analytics
📱 Mobile
58% of traffic
6.3% conversion · 3m 42s avg. session
🖥 Desktop
35% of traffic
8.9% conversion · 5m 18s avg. session
📲 Tablet
7% of traffic
7.1% conversion · 4m 15s avg. session
Recommended Actions
Test Shorter Application Form high
Application drop-off is high. A/B test a shorter form to improve completion rate.
Add 30-Second VSL Hook high
Add a compelling hook or visual pattern interrupt at the 30-second mark.
Increase Mobile Ad Spend medium
Mobile traffic is 58% but conversion is lower. Optimize mobile experience.
How to Fix — Tier 3
Pro
VSL 30-Second Drop-off
+18% retention
critical
1
Add Pattern Interrupt
Insert a visual hook or text overlay at the 25-second mark to re-engage viewers before the drop-off point.
2
Test Shorter Hook
A/B test a 15-second cold open that front-loads the key benefit before the VSL body.
3
Add Progress Indicator
Show a subtle progress bar so viewers know how much content remains.
Mobile Conversion Gap
+32% mobile conv.
critical
1
Simplify Mobile Form
Reduce form fields from 8 to 4 on mobile. Use auto-fill and larger touch targets.
2
Fix CTA Visibility
Make CTA button sticky at bottom of viewport on mobile devices.
3
Optimize Load Speed
Compress images and lazy-load below-fold content. Target < 2s mobile load.
Application Completion Rate
+12% completion
warning
1
Add Progress Bar
Show users how many steps remain. Multi-step forms with progress convert 14% higher.
2
Save Partial Progress
Auto-save form data so returning users don't start over.
3
Remove Optional Fields
Audit each field — remove anything not essential to qualification.
Email Deliverability Drop
+8% open rate
warning
1
Warm Up Domain
Gradually increase send volume over 2 weeks. Start with engaged segments only.
2
Clean List
Remove subscribers with no opens in 90+ days. Re-engage or sunset inactive contacts.
3
Audit SPF/DKIM
Verify DNS records are correctly configured for your sending domain.
Real-time trackingPixel & embed supportLive funnel intelligenceA/B test analysisHeatmap integrationConversion alertsSource attributionNo-code setupReal-time trackingPixel & embed supportLive funnel intelligenceA/B test analysisHeatmap integrationConversion alertsSource attributionNo-code setup
Features

Built for teams who move fast.

One script. Every insight. Morev plugs into your stack and surfaces wins immediately.

Live Metrics Dashboard
Watch visitors move through your page in real time. No refreshes, no lag — just live data the moment it happens.
Funnel Visualization
See exactly where users drop off — from first visit to form fill.
Pixel & Embed Tracking
Connect Meta Pixel, Google Tag, Calendly, Typeform — all signal sources in one view.
Conversion Alerts
Get notified the moment your conversion rate dips or a funnel step underperforms — before it becomes a crisis.
Source Attribution
Know which traffic source actually converts. Break down by UTM, referrer, ad campaign, and channel.
One-Line Setup
Paste one script. Works with Webflow, Framer, WordPress, custom HTML.
2.4×
avg. conversion lift in 30 days
12ms
data latency — truly live
50+
native integrations
99%
uptime SLA
How it works

Zero to live tracking in 5 minutes.

No engineers. No complicated setup. Just connect, track, and optimize.

1
Connect your page
Add your URL and paste the Morev script. Works with any website builder or custom stack.
2
Link pixels & embeds
Sync your tracking pixels, forms, and CTA elements. Morev unifies every signal automatically.
3
Optimize in real time
See live data, spot drop-off, and act immediately — not next week when the report comes in.
Integrations

Works with your whole stack.

Morev plugs into the tools you already use — no switching, no friction.

Meta Pixel
Google Tag Manager
Google Analytics 4
Calendly
Typeform
HubSpot
Webflow
Framer
Shopify
WordPress
Stripe
TikTok Pixel
Klaviyo
Zapier
+ 36 more
Social proof

Teams shipping more with Morev.

"We doubled our conversion rate in 3 weeks. Morev showed us exactly which section was killing our drop-off. I wish we'd had this two years ago."

AK
Alex Kim
Head of Growth, Launchpad

"Finally a tool that shows me what's happening right now. I used to wait overnight for Analytics. Now I fix things as they break. Totally different workflow."

SR
Sofia Reyes
Founder, Peerflow

"The Meta pixel integration is seamless. We see ad spend working all the way through to form submission in one place. The ROI clarity alone is worth it."

JT
James Tran
Marketing Lead, Clarus
Pricing

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